Basic Internet Marketing

7 Lessons

28 hours 0 mins

This course is an ideal start for business owners and people new to marketing to learn the basics of Internet marketing. We’ve included information on how to market online, and even more importantly, how to determine what results you are getting. Then, you can figure out whether you are reaching your target
market, where your qualified prospects are, and how they are engaged as a result of your efforts. This one-day course includes sessions on search engine optimization, e-mail campaigns, pay per click advertising, and more.

What will you learn?

Determine how your Internet marketing strategy fits with
your overall marketing plan
Apply techniques to influence and engage your target
market
Weigh the value of using a distribution service for e-mail
marketing campaigns
Get started with search engine optimization
Use online advertising to boost your marketing results
Adjust your Internet marketing plan based on metrics and
reporting

What topics are covered?

Defining Internet marketing
Creating an Internet marketing plan
Extending your influence
E-mail marketing
Search engine optimization (SEO)
Advertising online

Lessons

What is Internet Marketing?
4 hours 0 mins
In this session, students will learn about Internet marketing plans as being a component of the overall marketing plan for the company. We also discuss how the goal is to draw visitors to the web site (whether this is the hub site or a sub-domain), to engage visitors with good strong content, and to get involved in the community. Students will also briefly review popular strategies for Internet marketing.
Creating an Internet Marketing Plan
4 hours 0 mins
Students will review what they already have for a marketing plan as a reflection of the six stages of marketing: consumer and market analysis; analyzing the competition and themselves; analyzing distribution channels; creating a marketing plan; and implementation, review, and revisions.
Extending Your Influence
4 hours 0 mins
Students will learn what it means to create an environment of influence and connect with their customers and prospects via the Internet, as opposed to direct selling methods.
E-mail Marketing
4 hours 0 mins
Many companies use e-mail marketing campaigns, and this session is about doing it in a way that connects with consumers without spamming them. We also cover using distribution services to thwart spam filters, create engaging templates, and manage their database of contacts.
Search Engine Optimization (SEO)
5 hours 0 mins
In this session, students will learn how SEO can help them bring more visitors to their websites and attract pre-qualified customers. You’ll teach about using search engines, using keywords and metatags, monitoring results, and making adjustments to the campaign.
Advertising Online
4 hours 0 mins
This session looks at the pay-per-click ad as a way to appeal to customers and grab their attention. This session includes information on setting up an account, choosing keywords, writing ads, and setting limits for the campaign.
Workshop Wrap-Up
3 hours 0 mins
At the end of the course, students will have an opportunity fill out an action plan.

WHY CHOOSE US?

Velsoft is the leading provider of customizable training materials, trusted by companies like Microsoft, NASA, the United States Air Force, Pfizer, United Nations, the LA Times, Dell and many more.

All eLearning courses are written and edited by subject-matter experts and field scientists according to the course content.

After completing the course you have chosen, you will take a test on the new knowledge you have acquired and if you successfully pass, the automatic scoring system will issue and send you the Certificate of Completion of the specific training course.

Basic Internet Marketing